JOIN THE 2026
DICK'S
VARSITY
TEAM
The DICK'S Varsity Team is where passion for sport meets the power of storytelling.
From DICK'S teammates and athletes to coaches, families, and content creators, our community celebrates what makes every game, practice, and moment worth sharing.
Whether you're behind the counter, on the court, or in the stands, if you live for sport and love creating content, you belong on the team.
SOUND LIKE YOU?
ABOUT THE PROGRAM
The DICK'S Varsity Team launched in 2023 as an exclusive social media ambassador program for our in-store and corporate teammates. Since then - it has grown into a nationwide network of employees, athletes, parents, coaches, and fans, all connected by one thing: a love for sport.
Now entering its biggest year yet, the 2026 Varsity Team offers even more opportunities, mentorship, partnerships, and unforgettable experiences.
Whether you're repping DICK'S as an employee or sharing your game-day fit online, this is your chance to join the team that represents the brand that represents sport.
TO OUR DICK'S EMPLOYEES
If you're already working at DICK'S and love creating content, we're looking for you! Join a team that's passionate about giving in-store and corporate teammates the opportunity to grow as creators, storytellers and brand voices. Each year, we reserve dedicated spots on the team specifically for DICK'S teammates.
Members receive mentorship from our social and influencer experts, exclusive creator training, and the chance to represent the brand on a national stage.
WHAT YOU'LL GAIN AS A VARSITY TEAM MEMBER
GET PAID TO CREATE
Earn a paid contract to post authentic, inspiring content for DICK'S and our top brands like Nike, Under Armour, HOKA, and more.
SCORE FREE GEAR
Receive exclusive product drops and trend boxes full of product from our amazing brands to help you tell your story.
BE FEATURED
Show up in DICK'S marketing campaigns, photoshoots, and social channels.
ACCESS FIRST
Enjoy early access to product launches, store events, and collaboration opportunities.
LEARN FROM THE BEST
Get insider mentorship from our influencer and social media team, plus creative industry pros and Team Captains.
EXPERIENCE IT TOGETHER
Attend our signature four-day Orientation Event to connect with teammates, creators, and inspiring leaders who are shaping the future of sport and storytelling.
GET PAID TO CREATE
Earn a paid contract to post authentic, inspiring content for DICK'S and our top brands like Nike, Under Armour, HOKA, and more.
SCORE FREE GEAR
Receive exclusive product drops and trend boxes full of product from our amazing brands to help you tell your story.
BE FEATURED
Show up in DICK'S marketing campaigns, photoshoots, and social channels.
ACCESS FIRST
Enjoy early access to product launches, store events, and collaboration opportunities.
LEARN FROM THE BEST
Get insider mentorship from our influencer and social media team, plus creative industry pros and Team Captains.
EXPERIENCE IT TOGETHER
Attend our signature four-day Orientation Event to connect with teammates, creators, and inspiring leaders who are shaping the future of sport and storytelling.
Meet the 2026 Varsity Team Captains
Our Team Captains are more than mentors; they're creators, athletes, and changemakers who embody what it means to represent sport. Each one brings unique energy, perspective, and lessons to the Varsity Team experience.
TARA DAVIS-WOODHALL AND HUNTER WOODHALL
PROFESSIONAL TRACK & FIELD ATHLETES
"When DICK'S reached out for us to be Team Captains of the amazing Varsity Team program that helps others pursue their dreams, we were psyched. DICK'S is all about working with creators, athletes, and coaches—people growing their sport and telling their stories. What a blessing to share our experience and learn from everyone there. Thank you to DICK'S for investing in people. They've always supported sport and are providing incredible opportunities to athletes on team USA."
COACH RAC
Professional baseball player
"After joining the DICK'S Sporting Goods Varsity Team last year, I've seen firsthand how intentional this community is about supporting the next generation of athletes and creators. It is a tremendous honor for me to step into the role of team captain, and I'm excited to continue promoting a love of sport through mentorship and content."
EMILY HARRIGAN
Former soccer player turned sports content creator
"I'm thrilled to be a DICK'S Varsity Team Captain this year, DICK'S has been woven into my story as an athlete, a coach, and a creator. It's a brand that has supported my love for sports at every stage and continues to reflect the passion, purpose, and creativity that guide my journey."
HOW IT WORKS
JUST 3 QUICK STEPS
Getting started takes less than 10 minutes.
VERIFY YOUR ACCOUNT
Enter your email to set up and verify your account.
CONNECT YOUR SOCIALS
Click the "Connect" button to get started and follow the prompts to sync your Instagram and other social accounts.
FILL OUT THE APPLICATION
It only takes a few minutes. Be sure to read the Application Terms before submitting your application.
FAQS
As a DICK'S Varsity Team Member, you'll create authentic content that represents the DICK'S brand and community. You'll get a paid content contract, mentorship from industry pros, and access to exclusive events and creator opportunities.
You must be 18 or older, be a US resident, have active and public social media accounts, and share a headshot. There are no follower minimums; we're looking for passion, not perfection. Current DICK'S teammates must be in good standing to apply.
The program runs for 1 year (April 2026 to March 2027). Expect to spend a few hours each month planning, filming, and posting content.
Anyone who makes sport great: athletes, parents, coaches, and fans. If you love sports, style, and sharing your story, this is for you.
Yes! Members receive paid contracts based on campaign deliverables. You'll create and post original content that fits our campaign themes, and full details are shared when you're accepted.
Yes. Instagram is required, but you can include TikTok or YouTube links to show more of your content style.
For any support you may need, please contact dicksvarsityteam@fohr.co.
2025 ALUMNI
OUR 2025 VARSITY TEAM MEMBERS!
Get inspired by the creators, teammates, and athletes who paved the way. The 2025 Varsity Team set the bar for creativity, connection, and community, and you could be next.